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June
16

It's summer and you know what that means – it's listing season! Even though the market is primed for selling and many homes are selling for way over their asking price, it's still important to approach selling with a sound strategy. To that end, here are some key takeaways you should keep in mind to stay on top of your game in the lucrative 2021 market.

Understand Market Data

Though it can be exciting to sell when the market is scorching and you have the potential to make thousands over your asking price, remember that the market changes quickly, and there are a number of factors that go into pricing your home. According to Inman, if a home prices higher than comps in its area, it's likely that home has factors that can't be replicated – such as location, a pool, or a desirable lot. Your Watson agent knows to do their research thoroughly in order to best understand how to price your home.

Know Your Target Buyers

Low supply and buyer demand are skyrocketing the prices of homes, but that means that certain buyers are going to be priced out. Therefore, it's best to understand what your target audience is and what they're willing (and can afford) to pay. A great REALTOR® will understand where the leads are coming from, whether local or out-of-town, and what their financial backing looks like. Many buyers are offering all cash, but that may not always be your best bet since it can include contingencies, deductions, low-balling, and timelines that leave you frustrated.

Don't Alienate Your Buyer

You may think that since the market is in your favor, you get to call all the shots. But that attitude can backfire. Buyers still want a good deal and want to be treated with fairness. They also will be unwilling to move forward if the home doesn't meet their expectations. So, to avoid this pitfall, be sure to first get a thorough inspection and repair big items before listing your home. Things like roofs, leaks, or any basic items that are non-functioning need to be in great condition before listing, or you risk losing most buyers.

Proceed with Caution in Multiple-Offer Situations

Though receiving multiple offers on your home is a leveraging dream, it's not a particularly easy-to-navigate situation. Your instinct may tell you to go with the highest bid, but that's not always the right answer. An experienced REALTOR® will know to dig into the contract terms, financing, the offer letter itself, and other variables in order to make the best decision. It's best to operate with knowledge and realistic expectations and not let emotions sweep you away.

Now that you have the most vital information for selling your home in 2021, let's begin the listing process with the help of our expert Watson agents – contact us today!

Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 06/30/2022. The listing information on this page last changed on 06/30/2022. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of GAMLS (last updated Thu 06/30/2022 4:01:34 PM EST) or Stellar MLS (last updated Thu 06/30/2022 3:57:22 PM EST) or SPC MLS (last updated Thu 06/30/2022 3:59:24 PM EST) or Martin MLS (last updated Thu 06/30/2022 4:03:21 PM EST) or Indian River MLS (last updated Thu 06/30/2022 3:59:14 PM EST) or Daytona MLS (last updated Thu 06/30/2022 4:05:24 PM EST) or Flagler MLS (last updated Thu 06/30/2022 4:04:31 PM EST) or New Smyrna MLS (last updated Thu 06/30/2022 4:02:19 PM EST) or Northeast Florida MLS (last updated Thu 06/30/2022 4:02:43 PM EST) or Beaches MLS (last updated Thu 06/30/2022 3:57:36 PM EST) or BORMLS (last updated Thu 06/30/2022 4:03:34 PM EST) or Golden Isles MLS (last updated Thu 06/30/2022 3:55:54 PM EST) or Gainesville MLS (last updated Wed 10/06/2021 8:39:37 PM EST) or Amelia/Nassau MLS (last updated Thu 06/30/2022 4:05:17 PM EST) or Dixie Gilchrist Levy MLS (last updated Thu 06/30/2022 4:02:23 PM EST). Real estate listings held by brokerage firms other than Watson Realty Corp., REALTORS ® may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved. --

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